Just about every business that has a website these days also has a blog. And it doesn\u2019t take much digging to notice that, while almost all companies\u00a0have<\/em>\u00a0blogs, not many companies use their blogs wisely.\u00a0 Maybe there\u2019s a company update or two posted, or maybe there\u2019s a summary of recent industry news, or maybe the blog is where the company\u2019s newest employees are introduced to its customers. That said, very few business owners know how to leverage a company blog\u00a0 to increase website traffic and fuel sales. But that\u2019s a huge benefit of having a blog.<\/p>\n \u201cSearch engine optimization,\u201d or SEO \u2014 you\u2019ve probably heard of it, but if you don\u2019t really know what it means, you\u2019re not alone. Essentially, search engine optimization is how companies or brands can use specialized keywords on their website to improve their rankings in web search platforms, like Google. When you think of how many websites there are, and how many companies and brands are all trying to get their businesses in front of an online audience, it\u2019s pretty easy to imagine how important it is to have your company or brand appear as one of the first results on a Google search. But the competition is fierce. If you\u2019re the owner of an online workout program, imagine how many other online workout programs are vying for the same customers. Optimizing your website with keywords that target your preferred customer base is critical to getting your brand in the early search results.<\/p>\n A big benefit to having a blog is to help with SEO traffic. Blogging gives you a chance to increase the number of keywords you use while also giving you a chance to optimize specific blogs for keywords that might help generate even more traffic. For instance, if your online workout program is designed to complement an in-person gym located in Savannah, Georgia, you could write a blog for \u201cBest Post-Workout Smoothies to Try in Savannah, Georgia,\u201d or \u201c6 Gyms in Savannah, Georgia That Offer Online Workouts.\u201d These types of location-specific keywords are more likely to target the Savannah, Georgia customer-base you\u2019re hoping to reach with your online workouts. Also, very specific keywords or location-specific keywords tend to have less competition in search results which makes it easier to get ranked higher in search. Blogs give you the chance to optimize each new blog with a few specific keywords. Ultimately, this can help improve traffic to your website. Which, in turn, can generate solid leads for your business.<\/p>\n Landing more leads is the most important thing for your business and one of the benefits of having a blog is just that. It\u2019s one thing to increase search traffic to your website, but it\u2019s an entirely different thing to turn that traffic into solid leads and possible sales. One of the best ways to turn website traffic into a lead generator is to get those new website visitors to opt into an email list. And every single blog you write can include an opt-in message for an email subscription.<\/p>\n Of course, you don\u2019t want to simply say, \u201cSubscribe to our list!\u201d without offering a good reason to do so. Most websites include a pop-up screen or a highly-visible internal ad that offers a one-time discount to new customers or a free guide of some sort to those who subscribe to the brand\u2019s email newsletter. Your blog is a great place to generate search traffic, and once those searchers are on your pages, you have the chance to use your blog to encourage an email subscription.<\/p>\n And once people opt into your list, you now have a lead with an email, name, and possibly more demographic information that you can use to help generate sales. Plus, you\u2019ve basically been \u201cinvited\u201d to pitch your services or wares directly to them through their email inbox. Don\u2019t take that benefit lightly \u2014\u00a0it\u2019s an excellent way to increase your company\u2019s bottom line.<\/p>\n In addition to email lists and search engine optimization, you know that social media is a great way to help get customers or potential customers to visit your website. But coming up with fresh and interesting social media content day-after-day without sounding like a used car salesman (sell, sell sell!) isn\u2019t always easy. But the thing about blogging is that in addition to the blog itself, you can use the blog\u2019s theme as an idea generator for social media content.<\/p>\n For instance, if you\u2019re an entrepreneur selling a new line of baby clothes, you might want to write a blog titled, \u201cHow to use layers to keep your baby warm this winter.\u201d You can then put together a social media campaign (featuring your clothing) that drives new parents to your website to read the blog you wrote. Maybe on Instagram you have a photo of five clothing items a baby might need to have layered on a cold day with the caption, \u201cCold-weather layers! Keep your baby not too cold, not too hot, but\u00a0just<\/em>\u00a0right,\u201d with a link to your blog. Just like that, you have a fresh blog and exciting, new social media content to help generate site visits and leads.<\/p>\n Another benefit of having a blog is for the expressing your expertise. It\u2019s one thing to own a business, it\u2019s another thing to position yourself as an expert. By using your blog to communicate and teach your customers new things about your field, you\u2019re making yourself an expert that your customers can rely on. And if people start recognizing that your blog content consistently gives them the information they\u2019re looking for, they\u2019re going to start trusting you and your business, and they\u2019ll be more likely to turn to you when it\u2019s time to make a purchase.<\/p>\n For instance, if you own a bakery, you might want to offer a series of baking tutorials on your blog. Titles like, \u201cThe easiest way to make frosting for your sugar cookies,\u201d or \u201c4 Tips to make sure your cake comes out moist,\u201d offer the types of information that home bakers will want to know. But just because a person enjoys baking, that doesn\u2019t mean they\u2019ll want to bake 100 cookies for their kids\u2019 school bake sale. So when they\u2019re in the market to buy cookies, who are they going to go to? The expert bakery they\u2019ve come to know and trust. Now that you know the benefits of having a blog, it\u2019s time to implement.[\/vc_column_text][vc_button border_width=”0″ link=”url:tel%3A7577728523″ uncode_shortcode_id=”636237″]Call Today: 757-772-8523[\/vc_button][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" 6131<\/p>\n","protected":false},"author":3,"featured_media":6131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12,13,17],"tags":[],"class_list":["post-241600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-agency","category-digital-advertising","category-digital-marketing","category-web-design"],"_links":{"self":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241600"}],"version-history":[{"count":2,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241600\/revisions"}],"predecessor-version":[{"id":242162,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241600\/revisions\/242162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Improve Search Traffic for Your Business<\/h2>\n
Land More Leads for Your Business<\/h2>\n
Generate Content for Social Media<\/h2>\n
Position Yourself as an Expert<\/h2>\n