You have a great business that\u2019s offering some of the best products or services around.. Your team is full of experts who are the best at what they do. You\u2019re passionate about your organization and where it\u2019s headed. And yet\u2026 when you check your website\u2019s search traffic analytics, you feel like you\u2019re singing a song and nobody\u2019s listening. You need more traffic to your website in order to get the sales your company deserves, but how in the world do you bring the customers in?<\/p>\n
It can be tricky when trying to get more traffic to your website, but it\u2019s completely possible. You just have to be willing to put in the time and energy necessary (or hire a company who knows what they\u2019re doing) to help make it happen.<\/p>\n
If only the best companies were the ones who showed up at the top of Google\u2019s first page of search results, right? While Google\u2019s (and other search engines\u2019) algorithms have gotten better at identifying high-quality content, there\u2019s no denying that the competition for search-based traffic is fierce. There are millions of companies selling their services online, and there may even be millions of companies selling products or services similar to your own.<\/p>\n
The key to getting ranked high on search? Find the best keywords to help you rank without getting overwhelmed by competition. So, for instance, you might be better off optimizing your website with the keywords, \u201cbest HVAC repair in Missoula,\u201d rather than \u201cHVAC repair.\u201d Using a specific keyword (especially if it\u2019s location-based) will make it easier to rank high for terms that search term, while it may not rank at all for a more general term.<\/p>\n
It\u2019s also important to remember that each of your website\u2019s pages can be optimized for different keywords. So, if you have a blog for your company, each blog you write can be optimized for a keyword that\u2019s related to your business operations. This allows for more opportunities for search traffic based on different terms. For instance, if you have that HVAC repair company, blogs titled, \u201cHow to troubleshoot your HVAC unit at home,\u201d or \u201cWhy you need to have your air conditioning cleaned before summer,\u201d can help you get traffic from different topics and keywords.<\/p>\n
Search engines these days aren\u2019t just prioritizing sites that are packed with specific keywords. Rather, they\u2019re able to differentiate high-quality, researched, and original content that has great sources over content that seems to be ripped off from other sites or slapped up without proof-reading. By putting together blogs with industry experts, or how-to videos related to your field, you\u2019re likely to get more \u201csearch juice\u201d from the search engines.<\/p>\n
But even more to the point, great, original content is\u00a0shareable<\/em>\u00a0content. If you\u2019re an artist who sells your artwork, and you use your website\u2019s blog to offer painting tips and how-tos, when your blogs or videos help out your customers, they\u2019re more likely to share the blogs with their friends online. And when your customers share your website content, you\u2019re more likely to generate visits to your website. This is because your customers become your advocates, and they end up endorsing your business and your art, simply because you offered a tutorial that helped them out.<\/p>\n The beauty of social media is that when it\u2019s done well, you have the potential to use it to bring repeat customers back to your website, but to also generate new leads. When you have good website content, that lends itself to creating good social media content. And when you have a highly-clickable and shareable social media campaign that connects to your website, you\u2019re\u00a0going<\/em>\u00a0to see an increase in traffic.<\/p>\n So, for instance, if you\u2019re a personal trainer who\u2019s website includes tutorials on how to do kettlebell exercises, you could put together a social media post that offers a single video for how to do a basic kettlebell swing, with a click-through link to your website where people can see five more kettlebell swing variations on your blog. Anyone who\u2019s interested in learning the variations is likely to click through. Thus, you\u2019ve increased your web traffic.<\/p>\n One of the best ways to get repeat visitors to your website is to build your email list. By getting people to opt-in to your company\u2019s emails, you\u2019re being \u201cinvited\u201d to sell them in their inbox when you send out your email marketing campaigns. Of course, it\u2019s not easy to get someone to volunteer their email address for this purpose. In general, you have to give something to your customers (or potential customers) in order to get their email address in return.<\/p>\n You\u2019ve seen examples. Websites that sell clothes might offer a one-time 10% discount you can have sent to your email address. Or companies that offer services might provide a free, 30-minute consultation when you opt into their emails. But another option that shouldn\u2019t be overlooked is a \u201cfreebie\u201d that\u2019s useful for your potential customers. For instance, if you\u2019re a health coach, maybe you put together an ebook with 15 smoothie recipes that customers can get for free. Or if you\u2019re a parenting expert, maybe you offer an educational coloring-book that parents can download for their kids. Think about the types of freebies or discounts you could offer, and make it worthwhile to your customers. You shouldn\u2019t underestimate the power of landing that email address.<\/p>\n Then, of course, you need to use it. Make sure you\u2019re putting together and sending out regular marketing emails with high-quality content and offers that are tailored to your potential customers. These are all great ways to get more traffic to your website.[\/vc_column_text][vc_button border_width=”0″ link=”url:tel%3A7577728523″ uncode_shortcode_id=”636237″]Call Today: 757-772-8523[\/vc_button][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" 6131<\/p>\n","protected":false},"author":3,"featured_media":6131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12,13,14,15,16,17],"tags":[],"class_list":["post-241598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-agency","category-digital-advertising","category-digital-marketing","category-google-ads","category-seo","category-social-media","category-web-design"],"_links":{"self":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241598"}],"version-history":[{"count":2,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241598\/revisions"}],"predecessor-version":[{"id":242161,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241598\/revisions\/242161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Social media content that sings<\/h1>\n
Build your email list with a freebie<\/h1>\n