{"id":241585,"date":"2021-09-24T16:06:27","date_gmt":"2021-09-24T16:06:27","guid":{"rendered":"https:\/\/spinmodern.com\/?p=241585"},"modified":"2026-04-17T14:42:07","modified_gmt":"2026-04-17T14:42:07","slug":"hispanics-are-being-underserved-with-marketing-were-here-to-help","status":"publish","type":"post","link":"https:\/\/new.spinmodern.co\/?p=241585","title":{"rendered":"Hispanics Are Being Underserved With Marketing, &#038; We\u2019re Here To Help"},"content":{"rendered":"<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The vibrant community of Hispanic origin consists of the fastest growing ethnic group in the U.S. and plays a major role in shaping our economy and society. According to the Pew Research Center, the Hispanic population in the U.S. is now at least 60 million strong. That\u2019s a sizable market, especially if you reside in a region with a sizable Hispanic population! But, Hispanics have been impacted as an underserved community when it comes to marketing efforts. We\u2019d like to bring awareness to this issue and share how Spin Modern can assist this significant community.<\/p>\n<h2>Why Hispanics Are Being Underserved<\/h2>\n<p>Most advertising agencies underestimate the significance of reaching out to today\u2019s Hispanic community, even in border areas with a long-standing Hispanic majority. The Spanish-speaking market has significant purchasing power and is one of the fastest-growing consumer segments in the U.S.<\/p>\n<p>Effective Hispanic marketing strategies necessitate a shift away from traditional marketing tactics and a deeper grasp of the Hispanic population\u2019s cultural differences.<\/p>\n<p>Many advertising agencies either ignore the Hispanic market altogether or make preventable errors that render their efforts unsuccessful. In the worst-case scenario, some erroneous marketing attempts alienate potential Hispanic consumers by being tone-deaf to the target audience\u2019s specific social and cultural demands.<\/p>\n<h2>Our Efforts To Assisting The Hispanic Community<\/h2>\n<p>Our Business Marketing Consultant here at Spin Modern, Marcela, has a unique philosophy that encompasses a broader understanding of marketing communications beyond just the Spanish language. The Hispanic community is multi-layered and complex, the product of a mix of cultures that must be understood in order to engage and create a lasting impression on customers, and we\u2019re here to collaborate with you!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_button border_width=&#8221;0&#8243; link=&#8221;url:tel%3A7577728523&#8243; uncode_shortcode_id=&#8221;636237&#8243;]Call Today: 757-772-8523[\/vc_button][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6131<\/p>\n","protected":false},"author":3,"featured_media":6131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-241585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-agency"],"_links":{"self":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241585"}],"version-history":[{"count":2,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241585\/revisions"}],"predecessor-version":[{"id":242171,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/wp\/v2\/posts\/241585\/revisions\/242171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.spinmodern.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}