{"id":241582,"date":"2021-09-15T11:47:19","date_gmt":"2021-09-15T11:47:19","guid":{"rendered":"https:\/\/spinmodern.com\/?p=241582"},"modified":"2026-04-17T14:42:43","modified_gmt":"2026-04-17T14:42:43","slug":"10-kpis-you-should-be-tracking","status":"publish","type":"post","link":"https:\/\/new.spinmodern.co\/?p=241582","title":{"rendered":"10 KPIs You Should Be Tracking"},"content":{"rendered":"
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When establishing your marketing KPIs, it may be tempting to focus on revenue and leads. But these metrics don\u2019t really give you insight into how you can grow your business.<\/p>\n

To properly scale your business, you must look at tangible metrics. In this quick guide, we highlight important KPIs that you should analyze.<\/p>\n

What Are KPIs?<\/h2>\n

Before we get into essential KPIs for your business, let\u2019s first define what they are and why they\u2019re important.<\/p>\n

A KPI, or key performance indicator, is a business tool. It is a measurable value that helps determine success. They also help you identify areas of your business that need improvement.<\/p>\n

Ways KPIs Can Help You<\/h2>\n
    \n
  • Check whether you\u2019re on track to reach your financial goals.<\/li>\n
  • Analyze the success of your business strategies.<\/li>\n
  • Identify areas of your business that need improvement.<\/li>\n
  • Determine whether your customers are satisfied or not.<\/li>\n<\/ul>\n

    Now that we\u2019ve gone over the importance of establishing key metrics for your business, below are 10 KPIs you should be tracking.<\/p>\n

    1. Customer Acquisition Cost<\/h3>\n

    This metric determines how much money it costs to convert a lead into a customer. It helps you evaluate the cost-effectiveness of your marketing campaigns.<\/p>\n

    2. Customer Lifetime Value<\/h3>\n

    Customer lifetime value allows you to gauge the value your business is getting from long-term customer relationships.<\/p>\n

    This KPI also helps you to hone in on which medium is helping you gain the best customers for the best price.<\/p>\n

    3. Social Media Engagement<\/h3>\n

    Social media engagement helps you to identify the effectiveness of your organic and paid social media marketing efforts.<\/p>\n

    4. Marketing ROI<\/h3>\n

    ROI is a crucial element when reviewing performance. It helps you plan future budgets and set targets.<\/p>\n

    Here\u2019s how to calculate marketing ROI:<\/strong>
    \n(sales growth \u2013 marketing investment) \/ marketing investment<\/p>\n

    5. Email Open Rate<\/h3>\n

    Email open rate measures how many people open your messages. The ideal open rate varies by industry, but a sweet spot for most businesses is between 15 and 25 percent.<\/p>\n

    6. Website Visitors<\/h3>\n

    Measuring organic website traffic is important for measuring the effectiveness of your content marketing and SEO strategy.<\/p>\n

    7. Conversion Rate<\/h3>\n

    Conversion rate is the percentage of website visitors who completed a desired action \u2014 for example, making a purchase or subscribing to your email list.<\/p>\n

    8. Number of Customers<\/h3>\n

    Determining the number of customers you\u2019ve gained helps you understand whether you\u2019re meeting your customers\u2019 needs.<\/p>\n

    9. Employee Turnover Rate<\/h3>\n

    Your employee turnover rate helps you to improve training measures, company culture, and benefits packages.<\/p>\n

    Here\u2019s how to calculate your employee turnover rate:<\/strong>
    \nnumber of employees departed \/ average number of employees<\/p>\n

    10. Employee Satisfaction<\/h3>\n

    Employee satisfaction is paramount for success. Research suggests that employees work 12 percent more effectively when they\u2019re happy at work.<\/p>\n

    To measure employee happiness, you can conduct team surveys to collect feedback.<\/p>\n

    Set and Track KPIs with Spin Modern<\/h2>\n

    Don\u2019t know where to start with establishing your KPIs? We\u2019ve got you covered. Spin Modern helps you set objectives and track marketing KPIs.<\/p>\n

    We\u2019ll also give you everything you need to reach your goals and successfully scale your business.<\/p>\n

    Looking for more than 10 KPIs you should be tracking? Or ready to take your business to new heights, call us today!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/vc_column_text][vc_button border_width=”0″ link=”url:tel%3A7577728523″ uncode_shortcode_id=”636237″]Call Today: 757-772-8523[\/vc_button][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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